Research: Bridging the digital performance gap in university websites

Driving student recruitment with your website

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This Report brings together research from a survey conducted alongside Universities UK of over 80 digital, marketing and communications professionals, supplemented with interviews with 10 leaders in the sector to:

  • Identify the key challenges and priorities for university marketers when managing their websites.
  • Provide examples of how other universities are tackling these problems.
  • Discover how universities are transitioning to use their website as a more commercial tool to attract students, rather than a pure 'information portal'.