Guide Dogs picks Eduserv to build new website and drive up donations

30 January 2014

Project will improve user journey for donors and ensure site is enabled for mobile devices.

Guide Dogs is to work with Eduserv to create a new website which makes it easier for donors to give money to the charity.

The objective for the work is to increase donations to the Guide Dogs by improving the user journey through the site. The charity will do this by consolidating the number of microsites which it currently runs outside the main Guide Dogs site. It will also focus on optimising the site for mobile devices and updating its use of social media on the site.

The work will be delivered as part of a broader three year contract which covers design, development and webhosting.

Louise Robertshaw, Head of Communications and Campaigns at Guide Dogs said:

“We know that when it comes to digital giving, it is critical for donors to be able to arrive on the site and quickly give money for the cause that is right for them. Our new website will ensure that prospective donors can quickly and easily make a donation.”

John Simcock, charity client director at Eduserv said:

“We are pleased to have the opportunity to help Guide Dogs develop its web presence so it can make the most of the opportunities presented by digital giving. 

Our work with Guide Dogs further extends our specialism and expertise in web development for major UK charities.”